Strategy
& Content
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Strategy counsel
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Media, government relations and community engagement programs
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Site selection PR
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E-mobility communications
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Crisis management
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Competitor analysis
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Creative development
Our work is as diverse as our clients:
We support communications for greenfield investments in the Southwestern United States, or work on a media campaign for a California-based electric aviation startup. Some of us plan campaigns to engage communities, while other team members work on creative content for FinTech clients.
International and
Domestic Investments
We provide international and domestic investors with a suite of communications solutions on the local, state and federal level, including media and government relations, stakeholder engagement, crisis management, aerial drone photo shoots and video productions.
How We Work
Noise, dust, emissions, traffic, protected species on site, cemetery relocations, and “not in my backyard sentiment” – there is no shortage of challenges when building large plants. We identify pressing issues and come up with sustainable solutions for our host communities and clients.
How We Work
Noise, dust, emissions, traffic, protected species on site, cemetery relocations, and “not in my backyard sentiment” – there is no shortage of challenges when building large plants. We identify pressing issues and come up with sustainable solutions for our host communities and clients.
How We Work
Noise, dust, emissions, traffic, protected species on site, cemetery relocations, and “not in my backyard sentiment” – there is no shortage of challenges when building large plants. We identify pressing issues and come up with sustainable solutions for our host communities and clients.
How We Work
Noise, dust, emissions, traffic, protected species on site, cemetery relocations, and “not in my backyard sentiment” – there is no shortage of challenges when building large plants. We identify pressing issues and come up with sustainable solutions for our host communities and clients.
Case Studies
Addressing Concerns About a $250 Million Investment in a Community’s Backyard
Challenge:
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An investor is waiting on permits to build a $250 million manufacturing facility on the outskirts of a town in the Southern U.S. Residents are adamantly opposed to having a plant “in their backyard”. Their main concerns: Noise, dust and emissions. They also worry about protected species on the site and “light pollution”.
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The investor asks the project team for recommendations on how to effectively address community concerns.
Response:
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Capture and understand community grievances.
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Seek counsel from elected community representatives and elected officials.
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Work with elected officials, the state and the construction team to help identify remediation options. Align with investor’s tax, finance and legal departments.
Results:
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Adjust the plant layout, taking advantage of existing tree buffers.
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Install acoustic barriers on noisy plant equipment.
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Install multiple levels of emissions controls.
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Pave roads and spray dump bunkers with water to avoid fugitive pile dust.
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Wash truck tires when equipment leaves construction site.
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Work with EPA and the state to relocate protected animals.
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Minimize plant lighting and its release from the site. Point lighting inwards and downwards.
Building Support for a 3,700-acre Steel Plant
Challenge:
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Create interest and build support for a $5 billion ThyssenKrupp plant. Efforts must reach relevant decision makers in a site selection process across 20 states, including elected officials, businesses, environmental and civic groups. Help secure state incentives and support HR to fill 2,500 new positions.
Response:
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Execute communications campaign to reach media, elected officials and grassroots organizations and explain the economic impact of the largest Greenfield investment in the U.S. in 25 years – at 3,700 acres, the plant footprint is four times larger than New York City’s Central Park.
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Explain construction process and establish relationships with communities adjacent to site.
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Expedite recruiting drive via multi-state HR communications.
Results:
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Helped secure record-breaking state incentives totaling $800+ million through sustained communications promoting long-term economic impact.
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Three years after groundbreaking, the construction is complete and the plant staffed.
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Widespread positive reporting boosts ThyssenKrupp brand recognition and affinity: 65 hours of TV coverage with an audience of 53 million, four thousand online and print articles with positive tonality and prominent mentions in White House press releases.
Promoting Porsche’s Largest Investment Outside Germany
Challenge:
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Promote the new $100 million. 27-acre Porsche Experience Center and HQ in Atlanta, Georgia. The company’s largest investment outside Germany includes a driver development track, classic car gallery. and event center.
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Communications should increase visibility for the Porsche brand in the U.S., help drive visitor traffic and sales of driving experiences.
Response:
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Develop media strategy for Porsche’s U.S. “brand embassy”, with key messages on rationale and business case.
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Organize drive event for 100 domestic and international media. Focus messaging on the Center’s unique experiential character and offerings.
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Host press conference with Porsche Chairman, Porsche CEO, the Governor of Georgia and the Mayor of Atlanta.
Results:
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The event garners over 300 domestic and international media reports. Positive coverage highlights company strategy, Porsche’s U.S. footprint and its industry-first experience center. Reporting in leading U.S. auto enthusiast and travel publications help drive sales of track experiences and visitor traffic.
Addressing Concerns About a $250 Million Investment in a Community’s Backyard
Challenge:
-
An investor is waiting on permits to build a $250 million manufacturing facility on the outskirts of a town in the Southern U.S. Residents are adamantly opposed to having a plant “in their backyard”. Their main concerns: Noise, dust and emissions. They also worry about protected species on the site and “light pollution”.
-
The investor asks the project team for recommendations on how to effectively address community concerns.
Response:
-
Capture and understand community grievances.
-
Seek counsel from elected community representatives and elected officials.
-
Work with elected officials, the state and the construction team to help identify remediation options. Align with investor’s tax, finance and legal departments.
Results:
-
Adjust the plant layout, taking advantage of existing tree buffers.
-
Install acoustic barriers on noisy plant equipment.
-
Install multiple levels of emissions controls.
-
Pave roads and spray dump bunkers with water to avoid fugitive pile dust.
-
Wash truck tires when equipment leaves construction site.
-
Work with EPA and the state to relocate protected animals.
-
Minimize plant lighting and its release from the site. Point lighting inwards and downwards.
Building Support for a 3,700-acre Steel Plant
Challenge:
-
Create interest and build support for a $5 billion ThyssenKrupp plant. Efforts must reach relevant decision makers in a site selection process across 20 states, including elected officials, businesses, environmental and civic groups. Help secure state incentives and support HR to fill 2,500 new positions.
Response:
-
Execute communications campaign to reach media, elected officials and grassroots organizations and explain the economic impact of the largest Greenfield investment in the U.S. in 25 years – at 3,700 acres, the plant footprint is four times larger than New York City’s Central Park.
-
Explain construction process and establish relationships with communities adjacent to site.
-
Expedite recruiting drive via multi-state HR communications.
Results:
-
Helped secure record-breaking state incentives totaling $800+ million through sustained communications promoting long-term economic impact.
-
Three years after groundbreaking, the construction is complete and the plant staffed.
-
Widespread positive reporting boosts ThyssenKrupp brand recognition and affinity: 65 hours of TV coverage with an audience of 53 million, four thousand online and print articles with positive tonality and prominent mentions in White House press releases.
Promoting Porsche’s Largest Investment Outside Germany
Challenge:
-
Promote the new $100 million. 27-acre Porsche Experience Center and HQ in Atlanta, Georgia. The company’s largest investment outside Germany includes a driver development track, classic car gallery. and event center.
-
Communications should increase visibility for the Porsche brand in the U.S., help drive visitor traffic and sales of driving experiences.
Response:
-
Develop media strategy for Porsche’s U.S. “brand embassy”, with key messages on rationale and business case.
-
Organize drive event for 100 domestic and international media. Focus messaging on the Center’s unique experiential character and offerings.
-
Host press conference with Porsche Chairman, Porsche CEO, the Governor of Georgia and the Mayor of Atlanta.
Results:
-
The event garners over 300 domestic and international media reports. Positive coverage highlights company strategy, Porsche’s U.S. footprint and its industry-first experience center. Reporting in leading U.S. auto enthusiast and travel publications help drive sales of track experiences and visitor traffic.
Keep it simple.
And add just the right amount of lighting to present a premium product—in this case an exquisitely crafted door panel with aluminum inlays.
Creative Development
Our team takes pride in creating unique and memorable digital and visual assets to complement your communications campaigns.
Keep it simple.
And add just the right amount of lighting to present a premium product—in this case an exquisitely crafted door panel with aluminum inlays.
Creative Development
Our team takes pride in creating unique and memorable digital and visual assets to complement your communications campaigns.
A new look for a global auto supplier
JOYSONQUIN, a global tier-1 automotive supplier that designs beautiful interior components for manufacturers like Audi, Ford, GM and Mercedes-Benz, asked us to create a new look and feel for their website and produce striking product imagery. Here’s how we did it.
A new look for a global auto supplier
JOYSONQUIN, a global tier-1 automotive supplier that designs beautiful interior components for manufacturers like Audi, Ford, GM and Mercedes-Benz, asked us to create a new look and feel for their website and produce striking product imagery. Here’s how we did it.
Case Study
Bolstering JOYSONQUIN’s branding, sales and recruiting efforts
Challenge:
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JOYSONQUIN, a global tier-1 automotive supplier, is looking to establish a brand presence and create more awareness in key auto markets. The company also seeks to strengthen its global sales, marketing and recruiting efforts. Branding efforts must help drive employee engagement at the company’s 12 locations in the U.S., Mexico, China, Germany, Poland and Romania.
Response:
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Initiate a visual interpretation of the brand. Produce striking imagery to communicate premium products and impress viewers.
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Create a clean, contemporary design and brand platform: a new global website in English, Chinese, German and Spanish – a nod to JOYSONQUIN’s diversity and its presence in all key global auto markets.
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Apply design techniques to create a sensation of depth and provide visitors with a unique browsing experience.
Results:
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The new brand platform receives much praise from customers, prospects, executive leadership, and employees upon global launch.
Bolstering JOYSONQUIN’s branding, sales and recruiting efforts
Challenge:
-
JOYSONQUIN, a global tier-1 automotive supplier, is looking to establish a brand presence and create more awareness in key auto markets. The company also seeks to strengthen its global sales, marketing and recruiting efforts. Branding efforts must help drive employee engagement at the company’s 12 locations in the U.S., Mexico, China, Germany, Poland and Romania.
Response:
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Initiate a visual interpretation of the brand. Produce striking imagery to communicate premium products and impress viewers.
-
Create a clean, contemporary design and brand platform: a new global website in English, Chinese, German and Spanish – a nod to JOYSONQUIN’s diversity and its presence in all key global auto markets.
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Apply design techniques to create a sensation of depth and provide visitors with a unique browsing experience.
Results:
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The new brand platform receives much praise from customers, prospects, executive leadership, and employees upon global launch.
Here’s a memorable animation clip we created for HR/internal communications teams to help them with their “back-to-the-office” campaigns. It is easily customizable and comes in a number of languages on request.
Here’s a memorable animation clip we created for HR/internal communications teams to help them with their “back-to-the-office” campaigns. It is easily customizable and comes in a number of languages on request.
E-Mobility
Education is paramount to driving consumer interest in and adoption of electric vehicles. Our EV communications support all stages of market introduction: product reveal, start of production, and market launch.
Mapping out the U.S. introduction of Porsche’s first electric sports car
While at the helm of Porsche North America Public Relations, Christian steered communications for the Taycan, Porsche’s first all-electric sports car. The challenge? Developing a compelling narrative for the new car and sustaining nationwide, positive media coverage amid strong competition. Here’s how we did it.
U.S. Media Coverage:
Sustained, Positive, Nationwide
This Porsche goes all-electric.”
U.S. Media Coverage:
Sustained, Positive, Nationwide
This Porsche goes all-electric.”