Secured TOP positions in benchmark segment for nationwide media reporting and positive tonality on Porsche’s electrification strategy, its first all-electric sports car, the Taycan, and the Mission E concept car.
Developing narratives.
Developing narratives.
Steering conversations.
Engaging audiences.
In this era of rapid change, we help businesses set direction.
KOENIG Communications, founded in 2013, provides expert planning, media strategy, executive positioning and crisis management services for C-suite leadership and heads of communication.
One particular expertise is crafting communications for connected, autonomous, shared and electric technologies (CASE), and for market introduction of electric vehicles. We help clients answer fundamental questions. As electrification proliferates, how does a car maker steer a unique product and brand narrative? Respond to competition? And, how does he inspire investor community confidence? Our communications support all key stages of market introduction−product reveal, start of production and sales launch.
Clients value our substantive experience. We’ve led communications for world-renowned brands, in their largest markets. Businesses rely on our deep subject-matter expertise, from corporate communications to government relations. And, they appreciate our lean, efficient approach–drawing on a network of specialists as needed.
Services
• Mapping out the U.S. introduction of Porsche’s first electric sports car.
• Insights into the dawning Electric Age.
• Mapping out the U.S. introduction of Porsche’s first electric sports car.
• Insights into the dawning Electric Age.
About Christian Koenig
Prior to returning to full-time consulting, Christian Koenig oversaw product, corporate, motorsport and crisis communications while Vice President Public Relations and Executive Committee member at Porsche Cars North America. He led coast-to-coast communications introducing the company’s first, all-electric sports car, the Taycan, steered all public relations activities for the iconic 911 and revived film and television product placement for the famous car maker.
Highlights
Porsche Cars North America
VP, Public Relations
2015—2018
thyssenkrupp North America/USA
SVP and Head of Corporate Affairs
2006—2013