Secured TOP positions in benchmark segment for nationwide media reporting and positive tonality on Porsche’s electrification strategy, its first all-electric sports car, the Taycan, and the Mission E concept car.
Developing narratives.
Developing narratives.
Steering conversations.
Engaging audiences.
What We Do
KOENIG Communications, founded in 2013, provides integrated communications and marketing solutions for C-suite leadership and heads of communication. Our portfolio includes strategy, media relations and media training, marketing communications and creative development, and crisis planning and response.
One particular expertise is crafting messages for e-mobility, the market introduction of electric vehicles (EV) and driverless technologies. We help clients answer fundamental questions. As electrification proliferates, how does a car maker steer a unique product and brand narrative? Or respond to competition and inspire investor confidence?
Services
How We Work
Clients appreciate our results-driven, efficient approach and the substantive expertise we bring to the table, with decades of experience driving communications and marketing for world-renowned brands. Businesses value our seamless integration with their teams – and our candor. If we don’t believe in it, we won’t recommend it.
We believe in a free and independent press and have great respect for journalists. Our job is to advance sound arguments and compelling narratives. We believe there is no substitute for substance, and we will decline requests to “spin” or “window dress” in any shape or form.
We take pride in partnering with some of the best in the business and work exclusively with a select group of professionals we have come to trust and respect.
KOENIG Communications operates as a virtual firm and this has been our model since 2013. The reason is simple: high fixed costs provide no value for our clients and we believe they should not have to pay for them.
• Mapping out the U.S. introduction of Porsche’s first electric sports car.
• Insights into the dawning Electric Age.
• Unique solutions for the cars of tomorrow.
• Mapping out the U.S. introduction of Porsche’s first electric sports car.
• Insights into the dawning Electric Age.
• Unique solutions for the cars of tomorrow.
About
Christian has led CEO, corporate, product, crisis communications and directed government relations for Porsche and global technology group ThyssenKrupp. In nearly 20 years as Chief Communications Officer and senior spokesperson, he has focused on crafting compelling stories and offering industry insights, from monumental shifts in mobility to emerging energy trends and 21st Century workforce dynamics. Over the course of his career, executives have relied on his messaging and guidance in over 1,500 interviews with media outlets across the globe.
Highlights
Porsche Cars North America
VP, Public Relations
2015—2018
ThyssenKrupp North America/USA
SVP and Head of Corporate Affairs
2006—2013