Mapping out the U.S. introduction of Porsche’s first electric sports car.

While at the helm of Porsche North America Public Relations, Christian steered communications for Porsche’s first all-electric sports car, the Taycan and its precursor, the Mission E concept car. The challenge? Sustaining nationwide, positive media coverage over three years amid strong competition until the world premiere of the Taycan.

Insights into the dawning Electric Age.

Years from now, 2019 and 2020 will be considered milestones of the Electric Age. Why? Automakers are preparing to launch more than 60 new electric and plug-in hybrid models in the United States. What does this mean for car buyers? How will the charging infrastructure change? And can we expect more manufacturers to build electric cars in the U.S.?