At Sprint, Bernd led national B2B advertising and branding, developing TV, print, digital, social, radio and outdoor campaigns for mobile phone launches, plans and business solutions. He also spearheaded a complete rebranding effort.
For Lufthansa Cargo, he used his unique insights as a German-American to create advertising campaigns that carried over German culture and the Lufthansa brand and adapted them to the U.S. market.
Bernd is passionate about developing strong brands and memorable creative campaigns. He combines a deep knowledge of communications strategy with his passion for creative and his experience as a film maker, photographer and musician.