Communications Planning
We assist clients with creating communication road maps by applying a holistic approach to planning.
We develop programs and activities that deliver measurable results, support business objectives and align with the greater organization.
Planning Services
- Define goals, programs and deliverables for all disciplines—including corporate, product, internal communications and government relations.
- Determine communications needs for key departments—including sales, investor relations, marketing, human resources and R&D.
- Establish robust metrics and benchmark comparisons to measure media presence, reach and tonality relative to competitors.
Media Strategy
In today’s media environment, substance matters. Through solid planning, compelling storytelling and an intimate knowledge of working with news desks, we engage the media in a way that “makes news.”
Whether launching your new electric sports car, introducing augmented-reality technology or illustrating the economic impact of a multibillion-dollar investment, it comes down to timing and tactics. Our understanding of the global news cycle informs decisions like when to go public.
Media Services
- Develop strategies—including competitor strength-and-weakness analysis.
- Identify the most appropriate media channels.
- Create materials.
Executive Positioning
Building credibility and visibility takes time and effort. Audiences expect today’s leaders to be authentic, personal and accessible.
We help executives uncover speaking opportunities on relevant issues and topics–from emerging consumer trends to 21st century workforce dynamics to the current monumental shifts in transportation and mobility.
CEOs, board members and other key executives have relied on us for leadership positioning and preparation for countless interviews, trade show engagements, university speeches and expert panel discussions.
Positioning Services
- Provide training and support for speaking engagements.
- Create strategic media tours that engage audiences.
- Develop materials including speeches, news releases and interview Q&As.
Crisis Communications
Crisis events can damage a corporate reputation for years. When news of a crisis breaks, quickly reaching critical audiences with the right response is imperative.
We’ve worked with businesses and organizations around the globe to swiftly and effectively manage incidents and crisis situations—from workplace fatalities to product recalls, boycotts, environmental issues, plant fires, corporate restructurings and workforce reductions.
Crisis Services
- Develop risk assessment and crisis communications plans.
- Provide crisis media training for spokespersons and executives.
- Enable 24/7 crisis response and counseling.
KOENIG Communications is a proud member of the Crisis Protection Network, an independent network of crisis management professionals. Working with affiliated firms around the globe, we offer comprehensive crisis management services for businesses and organizations.