Communications Planning
We assist clients with creating communication road maps by applying a holistic approach to planning.
We develop programs and activities that deliver measurable results, support business objectives and align with the greater organization.
Planning Services
- Define goals, programs and deliverables for all disciplines—including corporate, product, internal communications and government relations.
- Determine communications needs for key departments—including sales, investor relations, marketing, human resources and R&D.
- Establish robust metrics and benchmark comparisons to measure media presence, reach and tonality relative to competitors.
Media Relations
In today’s media environment, substance matters. Through solid planning, compelling storytelling and an intimate knowledge of working with news desks, we engage the media in a way that “makes news.”
Whether launching your new electric sports car, introducing augmented-reality technology or illustrating the economic impact of a multibillion-dollar investment, it comes down to timing and tactics. Our understanding of the global news cycle informs decisions like when to go public.
Media Relations Services
- Develop strategies—including competitor strength-and-weakness analysis.
- Identify the most appropriate media channels.
- Create materials.
Media Training
We offer in-person and web-based media courses to support your ongoing training needs. Our curriculum, developed together with university online instructors, is designed for optimal learning and information retention.
We’ve trained C-suite executives, spokespeople, PR and marketing teams, diplomats and trade group leaders to prepare effectively for interviews, providing them with new skills and the confidence to use them.
Media Training Services
- We focus on practical training and exercises, using professionally simulated scenarios and TV-interview analysis to build confidence and skills.
- Our video conferencing training sessions can be taken with your personal expert trainer regardless of where you are – at home or at work – using Zoom’s app for secure and encrypted meetings.
- We offer customized programs with high scheduling flexibility.
E-Mobility Communications
We help corporate teams develop a unique product narrative, provide expert product communications, executive positioning, and plan successful media drive programs.
Education is paramount to driving consumer interest in and adoption of electric vehicles. Our communications support all stages of market introduction−product reveal, start of production and sales launch.
E-Mobility Communications Services
- Strategy and tactics
- Market and competitor analysis
- Messaging and related materials, including speeches, interviews, and press releases
- Planning media drive programs specifically designed for EV
Marketing Communications
We develop strategy and unique creative to support the branding objectives of our clients, including design, product photo shoots, web and social media videos, and in-studio music recordings.
Marketing Communications Services
- Creative development
- Brand strategy
- Positioning and messaging
Crisis Planning & Response
Crisis events can damage a corporate reputation for years. When news of a crisis breaks, quickly reaching critical audiences with the right response is imperative.
We’ve worked with businesses and organizations around the globe to swiftly and effectively manage incidents and crisis situations—from workplace fatalities to product recalls, boycotts, environmental issues, plant fires, corporate restructurings and workforce reductions.
Crisis Planning & Response Services
- Develop risk assessment and crisis communications plans.
- Provide crisis media training for spokespersons and executives.
- Enable 24/7 crisis response and counseling.
KOENIG Communications is a proud member of the Crisis Protection Network, an independent network of crisis management professionals. Working with affiliated firms around the globe, we offer comprehensive crisis management services for businesses and organizations.
Empowering Comms Teams
How do you make your team stronger, happier and more productive? We work with communications teams to establish processes, tools and metrics to improve performance, ensure consistency, and effective “one-voice” communications.
Empowering Comms Teams Services
- Gap analysis and best-practice benchmarks
- Defining strategy, tactics, activities and deliverables
- Metrics-based target agreements
- Robust multi-platform metrics for share of voice, reach and sentiment
- Assessment of third-party programs and tools