Engaging audiences.

Steering conversations.

Developing narratives.

Christian Koenig

Founder and Managing Principal

Engaging audiences.

Steering conversations.

Developing narratives.

Christian Koenig

Founder and Managing Principal

Developing narratives.
Steering conversations.
Engaging audiences.

What we do

At KOENIG Communications, we focus on crafting narratives that inspire and engage.

Our team of senior media strategists, former journalists and digital experts provide corporations, startups, and greenfield investors with a suite of communications services – from strategy and content development to issues management, community engagement, site selection PR and team empowerment.

Services

Strategy & Content
Development

Issues Management

E-Mobility

Greenfield Investments

Team Empowerment
& Media Training

Team Empowerment
& Media Training

Greenfield Investments

E-Mobility

Issues Management

Strategy & Content
Development

Services

Team Empowerment
& Media Training

Greenfield
Investments

E-Mobility

Issues Management

Strategy & Content
Development

Services

How we work

Our team listens and analyzes your needs based on a thorough understanding of your business model. Clients value our seamless integration with their teams and our expertise as former communication leads for global brands.

We believe in a free and independent press and have great respect for journalists. We take pride in what we do and will decline requests to “spin” or “window dress”: There is no substitute for substance.

Our firm partners with some of the best in the business and works exclusively with a select group of subject matter experts, among them former business correspondents for BusinessWeek, CNN and creative professionals from Turner Broadcasting Systems.

Mapping out the U.S. introduction of Porsche’s first electric sports car.

Insights into the dawning Electric Age.

Unique solutions for the cars of tomorrow.

Helping build strong brands.

View All Videos

Mapping out the U.S. introduction of Porsche’s first electric sports car.

Insights into the dawning Electric Age.

Unique solutions for the cars of tomorrow.

Helping build strong brands.

View All Videos

About

Christian is an international communications strategist and executive who has counseled the C-suite around the world on how to captivate audiences with authentic messaging and compelling storytelling. He is an expert in corporate, financial, product, internal, crisis and site selection communications along with media, government and community relations.

Global Communications Strategist with Flair for Authentic Storytelling

A savvy media strategist, Christian has been preparing CEOs and other C-suite executives around the globe for more than 20 years, managing more than 1,500 interviews including those with Bloomberg, Reuters, The Wall Street Journal, The Financial Times, ARD German Television, AFP, Chinese Xinhua news agency and Japanese daily Yomiuri Shimbun.

International Corporate and Media Expertise

Sustained U.S. media and government relations in 20 states for a $5 billion manufacturing plant. Helped secure over $800 million in Alabama incentives and initiated a multi-state HR recruiting effort for 2,500 new positions.

Established and lead a Washington Office for 30 ThyssenKrupp subsidiaries.

SVP and Head of Corporate Affairs
2006—2013

ThyssenKrupp North America/USA

Global Communications Strategist with Flair for Authentic Storytelling

International Corporate and Media Expertise

SVP and Head of Corporate Affairs
2006—2013

ThyssenKrupp North America/USA

About

Christian has led CEO, corporate, product, crisis communications and directed government relations for Porsche and global technology group ThyssenKrupp. In nearly 20 years as Chief Communications Officer and senior spokesperson, he has focused on crafting compelling stories and offering industry insights, from monumental shifts in mobility to emerging energy trends and 21st Century workforce dynamics. Over the course of his career, executives have relied on his messaging and guidance in over 1,500 interviews with media outlets across the globe.

Highlights

Porsche Cars North America

VP, Public Relations
2015—2018

Secured TOP positions in benchmark segment for nationwide media reporting and positive tonality on Porsche’s electrification strategy, its first all-electric sports car, the Taycan, and the Mission E concept car.
Engaged diverse, young audiences through Hollywood product placement programs. Enabled prominent placement of Porsche sports cars within top-rated TV shows and films, including “NCIS Los Angeles” CBS, “Notorious” ABC, “Rosewood” FOX and “What Men Want” Paramount and others.
Achieved pole position in global media analysis for 10 quarters among 27 Porsche markets. TOP ratings for premium benchmark brands, sports car, roadster and sedan segments. TOP position for CEO media presence in global Executive Ratings.

ThyssenKrupp North America/USA

SVP and Head of Corporate Affairs
2006—2013

Sustained U.S. media and government relations in 20 states for a $5 billion manufacturing plant. Helped secure over $800 million in Alabama incentives and initiated a multi-state HR recruiting effort for 2,500 new positions.
Established and lead a Washington Office for 30 ThyssenKrupp subsidiaries.

Developing narratives. Steering conversations. Engaging audiences.

What we do

At KOENIG Communications, we focus on crafting narratives that inspire and engage.

Services

Strategy & ContentDevelopment

Issues Management

E-Mobility

Greenfield Investments

Team Empowerment& Media Training

Team Empowerment& Media Training

Greenfield Investments

E-Mobility

Issues Management

Strategy & ContentDevelopment

Services

Team Empowerment& Media Training

GreenfieldInvestments

E-Mobility

Issues Management

Strategy & ContentDevelopment

Services

How we work

Our team listens and analyzes your needs based on a thorough understanding of your business model. Clients value our seamless integration with their teams and our expertise as former communication leads for global brands.

About

About

Highlights

Porsche Cars North America

ThyssenKrupp North America/USA

Developing narratives.
Steering conversations.
Engaging audiences.

Strategy & Content
Development

Team Empowerment
& Media Training

Team Empowerment
& Media Training

Strategy & Content
Development

Team Empowerment
& Media Training

Greenfield
Investments

Strategy & Content
Development